The company was incorporated on March 29, 1997 and promoted by M. Cheralu
The Company deals with paddy only but considering to add Maize in its portfolio for future marketing. The Company is located in Karimnagar which is about 146 km from Hyderabad and it takes 3 hrs by road to reach to Karimnagar. It has ISO 9001: 2015 Certification. Being in Karimnagar is a bottleneck for marketing its product. Presently it is marketing only self pollinated paddy research varieties although it has two hybrids in its portfolio.